The Central Plains Novelty Store in Wichita, Kansas presents a distinctive haunted location distinguished by the specificity of its resident spirit and the unusual commercial context of its paranormal activity occurring within a functioning retail business. This historic novelty shop, with merchandise displays and vintage fixtures typical of regional variety stores serving their communities, became known through consistent reports of supernatural phenomena occurring across its interior spaces and merchandise areas. The building carries architectural significance reflecting early twentieth-century commercial construction methods and design principles common to retail establishments. Unlike many haunted locations featuring tragic historical events occurring on their grounds during construction or operation, this store's haunting centers upon a Victorian-era woman spirit whose identity and background remain subjects of ongoing speculation among paranormal investigators and historians. The manifestation within a twentieth-century novelty shop presents an intriguing anachronism suggesting complex historical connections to the building's location or the spirit's powerful attachment to specific retail activities and social functions. Paranormal activity distributes across multiple interior zones, with particular intensity concentrated in the back section near the manicure service area where professional beauty services operate. Witnesses have documented disembodied footsteps crossing various floors at irregular intervals, described as deliberate and purposeful movements lacking any visible sources to explain their origin. Perfume smells with absolutely no identifiable origin represent one of the most frequently corroborated paranormal experiences reported consistently by multiple independent witnesses over extended time periods and seasons. These fragrance manifestations occur unexpectedly within specific locations throughout the store and dissipate just as suddenly without explanation. Apparitions clothed in Victorian period clothing have been observed by both staff members and customers, typically appearing in dimly lit areas and vanishing when approached directly. Furniture moves spontaneously without mechanical cause or human intervention, with merchandise displays and furnishings shifting positions without any rational explanation. Paranormal investigators conducting multiple rigorous investigations within the store have documented unusual electromagnetic activity, temperature fluctuations consistent with paranormal phenomena, and other evidence supporting genuine supernatural activity. The Victorian-era woman spirit appears to engage intentionally with the physical space around her, suggesting conscious awareness and deliberate interaction rather than purely residual or automatic paranormal phenomena. Her manifestations seem strongest during business hours when customer activity increases, possibly indicating attraction to human presence or emotional resonance with living individuals. The spirit's association with the manicure service area suggests potential historical connection to personal grooming, beauty standards, or social activities prominent during the Victorian era, though direct causal relationships remain speculative. The Central Plains Novelty Store continues operating successfully as a functional retail business while simultaneously serving as an active paranormal site of considerable investigative interest and paranormal tourism appeal. Staff members have become accustomed to the paranormal phenomena occurring within their workplace, treating the haunting as an established aspect of their daily working environment rather than a disturbance requiring intervention. Paranormal researchers from regional organizations continue conducting investigations and documentation efforts at the location. The presence of this active haunting has not significantly impacted commercial viability or customer base, with the store continuing to attract curious visitors interested in both retail merchandise and the location's well-established paranormal reputation.